Vice President of Visual Merchandising for ZenGenius.
Graphic Design / Senior Visual Merchandiser
He is responsible for hands on merchandising at the store level as well as graphic and store design. Throughout a variety of experience in the retail world, Cook enjoys the challenge of positively affecting the retail industry through creative marketing. In addition to his visual merchandising skills, Cook is an artist and avid collector of music of all genres.
Cook began his career as a Visual Assistant at Henri Bendel in Columbus, Ohio. He rapidly became the Sales Manager of the McIntosh Home Department where he implemented a new and improved bridal program.
In 1996, Cook became a Visual Staff Specialist for Lazarus where he developed play books, store signage, special event, and visual shipping and receiving.
During that time Cook also became an active Freelance Visual Artist working on a variety of merchandising projects including the New Albany (OH) Country Club Golf Shop, Graeter’s Ice Cream, Café Q, and McAlister Studio.
In 1999, he joined Joe Baer and developed ZenGenius’ creed of beauty, elegance, and style with a hint of Eastern wisdom.
pcook {at} zengenius.com