Visual merchandising not only elevates the look and feel of a space but also supports the operational demands of your business. Well-organized and beautifully presented products allow you to offer each customer the personal attention they deserve, or the freedom to explore and navigate on their own - ultimately leading to product sales and,repeat business.  

CREATIVE STRATEGY

Visual merchandising is more than making things look pretty – it’s designing how customers navigate and experience the space and the products within it. From your lobby or waiting area to your consultation areas and selling spaces, our team of experts develops creative strategies that move merchandise.

• Plan the navigational paths from store entry to exit ensuring a visual experience throughout the space

• Review product selection, identify merchandise categories and grouping opportunities

• Create product layout and placement strategies utilizing the center of the store and perimeter areas

• Develop signage and branding opportunities to reinforce brand mission or lifestyle

VISUAL ELEMENTS

From bud and flower to vape pens and branded swag, ZenGenius Inc. designs and sources key visual elements to display all products offered within your dispensary. Whether using risers, platforms, jars, or a cloche, the right tools engage and move toward a path to purchase.

• Review interior finishes and brand standards for inspiration, driving the look and feel of visual elements

• Propose aesthetic concepts that balance form and function required for the full range of merchandise

• Design graphic communication tools to highlight product information, pricing, and availability

• Source or fabricate custom visual elements from our network of trusted partners

ONSITE EXECUTION

Our team of visual merchandisers has supported retailers and brands for more than 20 years. Their extensive knowledge of retail operations and comprehensive understanding of product placement ultimately drives sales by inspiring shoppers to walk away with products in hand.

• Place all fixtures and displays based on established plans, or create focal and impact areas on the spot

• Execute established visual strategies throughout the store, including store exteriors or entryways

• Install and implement visual communications, graphics, and signage packages

• Complete propping and styling throughout the entire space to bring a cohesive look to the retail environment 

Expanded Design Capabilities

While we work directly with retailers, we also partner with brands and private label product manufacturers to increase visibility across all visual platforms.

Work with our team to develop:

VISUAL ELEMENTS

Platforms and risers and trays, oh my! Our visual experts and designers team up to create merchandising elements that elevate your product. We evaluate your assortment, study the packaging, and even dive into SKUs so we can create displays that work. Working with our network of trusted fabricators, we’ll manage design, manufacturing, and distribution from start to finish.

P.O.P. DISPLAYS

With multi-brand stores gaining popularity, individual product brands are looking to make their mark in-store. Partner with our team to create a point-of-purchase display or develop vendor fixture programs. From custom design and brand evaluation to project management of fabrication and allocation, our team is here to help.

BRAND ACTIVATION

Visual presentation supports marketing and sales initiatives, which is why the team at ZenGenius has provided brands with trade show booth design support for more than two decades. We work to understand booth design limitations, consider how your brand stands out, how products are presented, and how to engage and entice those walking the show floor.

We believe in partnership, not just projects. Over the years we have developed many long-standing relationships that have resulted in successful visual merchandising execution.

FINDING YOUR ZEN

We’re a team of creative problem solvers. Your secret weapon. The solution to your visual emergencies. Thinkers and doers who get the job done. We deliver exceptional results because we have exceptional people. We’re led by a team who constantly questions, tinkers, and challenges the status quo to unlock creativity around every turn.