Merchandising matters.

At our core, we believe that visual merchandising has the ability to positively impact your business aesthetically and operationally while influencing those who experience it. Leading the way for retailers and brands for over 20 years, ZenGenius, Inc. has provided creative direction, merchandising strategy, sourcing, and execution for more than 50 dispensaries across the United States.

Our team of experts includes:

VISUAL MERCHANDISERS

CREATIVE DIRECTORS

PROJECT MANAGERS

SOURCING SPECIALISTS

PROP + PHOTO STYLISTS

GRAPHIC DESIGNERS

Our suite of services includes:

VISUAL STRATEGY

MERCHANDISING ELEMENTS

TRAINING + GUIDES

ONSITE EXECUTION

EVENT DESIGN & DECOR

& MORE

 
 
 
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SERVICES & STRATEGY

Merchandising matters. Focusing on your specific brand, core principles, and product offering, our team works side-by-side with you to develop merchandising strategies, design and source visual elements, and implement concepts that bring your brand to life across all platforms.

VISUAL elements

From bud and flower to vape pens and branded swag, ZenGenius Inc. designs specifies and sources key merchandising tools to display all products offered within your dispensary. Whether using risers, platforms, jars, or a cloche, the right tools engage and move toward a path to purchase.

 
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PORTFOLIO

We know what you really want to see – real-life projects with real results. Browse our portfolio for inspiration, or to see for yourself how we’ve implemented successful visual merchandising strategies for companies just like yours.

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CLIENTS & PArtners

Collaboration is at the heart of creativity. We’ve had the honor to work with clients and partners on some incredible projects across the United States. Interested in seeing who we’ve worked with? Browse the list by clicking below.

 

OUR TEAM

Our professionally trained visual merchandisers have supported retailers and brands for more than 20 years. Their extensive knowledge of retail operations and comprehensive understanding of product placement ultimately drives sales by inspiring shoppers to walk away with products in hand.

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WHERE TO FIND US

Have you seen us lately? Stay up-to-date with the ZenGenius team as we make our way across the country implementing visual merchandising strategies at dispensaries near you. Or, see which events our team is attending. Check out our gallery below, or follow us on Instagram.

 

Visual merchandising not only elevates the look and feel of a space but also supports the operational demands of your business. Well-organized and beautifully presented products allow you to offer each customer the personal attention they deserve, or the freedom to explore and navigate on their own - ultimately leading to product sales and repeat business.  

 

Our suite of services includes:

 
 
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CREATIVE STRATEGY

Visual merchandising is more than making things look pretty – it’s designing how customers navigate and experience the space and the products within it. From your lobby or waiting area to your consultation areas and selling spaces, our team of experts develops creative strategies that move merchandise.

  • Plan the navigational paths from store entry to exit ensuring a visual experience throughout the space

  • Review product selection, identify merchandise categories and grouping opportunities

  • Create product layout and placement strategies utilizing the center of the store and perimeter areas

  • Develop signage and branding opportunities to reinforce brand mission or lifestyle

 

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VISUAL ELEMENTS

From bud and flower to vape pens and branded swag, ZenGenius Inc. designs specifies and sources key visual elements to display all products offered within your dispensary. Whether using risers, platforms, jars, or a cloche, the right tools engage and move toward a path to purchase.

  • Review interior finishes and brand standards for inspiration, driving the look and feel of visual elements

  • Propose aesthetic concepts that balance form and function required for the full range of merchandise

  • Design graphic communication tools to highlight product information, pricing, and availability

  • Source or fabricate custom visual elements from our network of trusted partners


 
 

ONSITE EXECUTION

Our team of visual merchandisers has supported retailers and brands for more than 20 years. Their extensive knowledge of retail operations and comprehensive understanding of product placement ultimately drives sales by inspiring shoppers to walk away with products in hand.

  • Place all fixtures and displays based on established plans, or create focal and impact areas on the spot

  • Execute established visual strategies throughout the store, including store exteriors or entryways

  • Install and implement visual communications, graphics, and signage packages

  • Complete propping and styling throughout the entire space to bring a cohesive look to the retail environment 

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TRAINING & GUIDES

Set your team up for success with our detailed training guides, documenting visual standards for your brand. Whether in-person or virtual, we’ll teach you how to engage shoppers with stunning visuals and educate them with informative graphics and signage.

  • Document all implemented strategies into a clear, easy-to-understand guide for reinforcement of brand standards

  • Create a program of scheduled merchandising updates based on seasonal changes or product introductions

  • Host in-person or virtual sessions with your team, introducing the basics of visual merchandising

  • Conduct in-person or virtual visual audits to review newly implemented products or merchandising strategies


 

expanded design capabilities

While we work directly with retailers, we also partner with brands and private label product manufacturers to increase visibility across all visual platforms.

Work with our team to develop:

 
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VISUAL ELEMENTS

Platforms and risers and trays, oh my! Our visual experts and designers team up to create merchandising elements that elevate your product. We evaluate your assortment, study the packaging, and even dive into SKUs so we can create displays that work. Working with our network of trusted fabricators, we’ll manage design, manufacturing, and distribution from start to finish.

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P.O.P. DISPLAYS

With multi-brand stores gaining popularity, individual product brands are looking to make their mark in-store. Partner with our team to create a point-of-purchase display or develop vendor fixture programs. From custom design and brand evaluation to project management of fabrication and allocation, our team is here to help.

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BRAND ACTIVATION

Visual presentation supports marketing and sales initiatives, which is why the team at ZenGenius has provided brands with trade show booth design support for more than two decades. We work to understand booth design limitations, consider how your brand stands out, how products are presented, and how to engage and entice those walking the show floor.

INTRODUCING LEVELS

Your products deserve to be put on a pedestal. That’s why our team of visual experts specifies and sources stock displays and designs custom merchandising elements. Designed by ZenGenius and manufactured by Econoco, Levels is a modular platform and riser display system developed with your store in mind. Available directly from ZenGenius, Levels is ideal for countertop, table or on shelf merchandise presentation.

Browse the offering below

 
 
 

Love it?

Orders are drop shipped directly from New York to your desired location. Have questions about the product? Looking to rollout to your stores? Give us a call at (614) 220-9040 to discuss.

 

 

We’re proud of the work we do. Click below to look at the successful programs we developed and executed.

 
 
 

CANNABIST

By Columbia Care | Villa Park, Illinois

CANNABIST

By Columbia Care | Jefferson Park, Chicago

COLUMBIA CARE

Cannabis Brand Tradeshow Booth at Hall of Flowers

GREEN THUMB INDUSTRIES

Rythm Brand Shop-in-Shop

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HIGH STREET CBD

Columbus, Ohio

LIBERTY

Madison Heights, Michigan

LIBERTY

Philadelphia Flower Show

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LIBERTY

Easthampton, Massachusetts

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LIBERTY

Springfield, Massachusetts

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MAITRI MEDICINALS

Uniontown, Pennsylvania

SALVERA

Bowie, Maryland

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TRULIEVE

Clearwater, Florida

 

We believe in partnership, not just projects. Over the years we have developed many long-standing relationships that have resulted in successful visual merchandising execution.

 
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Our client roster also includes:

 

ABERCROMBIE & FITCH

ALDO

AQUATALIA

ARAMARK

AVON

BATH & BODY WORKS

C&A

CHICO’S

COLUMBUS BLUE JACKETS

DESIGN:RETAIL 

DKNY

EASTON TOWN CENTER

EXPRESS

FUJIFILM

GAIAM

GCAC

GODIVA

HMS HOST

LANE BRYANT

LA SENZA

LBRANDS

LUXOTTICA

LOUIS VUITTON

LORD & TAYLOR

MACY’S

NATIONWIDE

OHIO HEALTH

OHIO STATE UNIVERSITY

PEEPS

PELOTONIA

PINK

POLARIS FASHION PLACE

SCOTTS MIRACLE GROW

SIX FLAGS

ST. VINCENT DEPAUL

STEINER

STITCH WOW

TAFE NSW

TARGET

TIFFANY & CO.

TOTAL WINE & MORE

VALUE CITY FURNITURE

VICTORIA’S SECRET

VMSD MAGAZINE

 

FINDING YOUR ZEN

We’re a team of creative problem solvers. Your secret weapon. The solution to your visual emergencies. Thinkers and doers who get the job done. We deliver exceptional results because we have exceptional people. We’re led by a team who constantly questions, tinkers, and challenges the status quo to unlock creativity around every turn.