CLIENT
Holistic Industries

PROJECT
Liberty

LOCATION
Easthampton, Massachusetts

ABOUT
One of Holistic Industries’ many brands, Liberty Cannabis, aimed to expand and reach a new audience as cannabis reached a new level in the mainstream. They wanted to develop a visual merchandising program that engaged kindred spirits with a playful approach to their brand. Moss-lined trays with white risers and platforms create a high contrast to emphasize the product. Lifestyle vignettes play on their brand marketing, highlighting how cannabis can improve all areas of life.

 
 

SERVICES PROVIDED

ZenGenius provided the following services to support their lively marketing strategy

MERCHANDISING AUDIT

VISUAL STRATEGY

CREATIVE CONCEPT DEVELOPMENT

VISUAL MERCHANDISING PROGRAM

MERCHANDISING ELEMENTS DESIGN

SOURCING / PROCUREMENT

LIFESTYLE / WINDOW DISPLAYS

MULTI-STATE INSTALLATION

 
 
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MEDITATE. COLLABORATE. CREATE.

At the heart of every creative is the ability to be ingenious - the ability to think differently and solve problems. Our team brings calm to your chaos, expertly addressing your merchandising and event design challenges. Are you ready to create a moment of zen?