CLIENT
Holistic Industries
PROJECT
Liberty
LOCATION
Springfield, Massachusetts
ABOUT
One of Holistic Industries’ many brands, Liberty Cannabis, aimed to expand and reach a new audience as cannabis reached a new level in the mainstream. They wanted to develop a visual merchandising program that engaged kindred spirits with a playful approach to their brand. With the philosophy that “life is better with cannabis,” this location embraced consumers’ diverse lifestyles. From music and camping to community and friends, they welcomed everyone with a “High there!” making each an every visitor feel comfortable.