As Director of Business Development at ZenGenius, Meg Lefeld elevates the client experience for retailers and brands around the world. Managing visual projects, planning and implementing strategic initiatives, training workshops, and marketing plans, she sets high expectations for herself and her team while remaining a firm believer in making work fun. She is often found pranking and surprising coworkers, or relaxing with her office dog Sunny, an ornery Welsh Corgi.

Meg has been recognized as one of design:retail Magazine’s 40 under 40, an award bestowed upon up-and-coming leaders in the retail industry. Her love for consistency and storytelling, along with persistent demand for customer satisfaction drives her to create lasting brand experiences and activations, making her an invaluable member of the retail and visual merchandising community.