From his early days as retail sales manager at Henri Bendel to finding his knack for the creative aspects of retail in the visual department, Paul’s love for retail flourished. Later he joined the team at Victoria’s Secret. Diving into the operations side of the business, Paul established visual standards guides, created training manuals, and led seasonal rollouts. Throughout his 30-year career, he’s covered it all - couture and design fashion, sportswear, jewelry, home goods and footwear. Regardless of merchandise category, he has flexed his creative muscles to break boundaries and create the unexpected.

In 1999, he co-founded ZenGenius, Inc. with partner Joe Baer, turning a lifelong passion into his long-term profession. More than 20 years later, Paul is at the helm as Senior Visual Merchandiser, collaborating with designers and retail teams to develop award-winning creative concepts. Besides his impeccable graphic design and branding skills, he is known for his attention to detail and expertly executed installation for globally recognized brands such as Tiffany & Co.

• Co-Founder of ZenGenius, Inc.

• Experiencing the world while traveling for work

• Working at Henri Bendel during the 90’s when it was a full-scale store

• Involved in many store openings for Lazarus, Victoria’s Secret and Chico’s