CLIENT
StitchWOW
LOCATION
Easton Town Center
Columbus, Ohio
ABOUT
For StitchWOW, what started out as your typical mall kiosk turned into a 410 square foot storefront in the Fenwick Fashion District at Easton Town Center. Ready to grow their business and expand into a permanent storefront, StitchWOW looked for a partner who would personalize their space just as much as they personalize their merchandise. While the store format was small, it offered high ceilings and large windows ideal for impactful visual presentation. The ZenGenius team evaluated traffic flow, display and fixture specification and merchandise layout to create an intimate destination for personalized gifts.
DESIGN REVIEW + CONCEPTS
At the start of each project, our team hosts an in-depth discovery meeting to establish a foundation for creative direction. We work closely with every client to understand their overall goals, tailoring the visual merchandising strategy to achieve the desired outcome.
The ZenGenius team drew inspiration from the existing StitchWOW freestanding kiosks to influence the design of the permanent storefront with its lighter wood tones and open feel.
services provided
CREATIVE DIRECTION
FIXTURE SOURCING / SPECIFICATION
GRAPHIC DESIGN
PROJECT MANAGEMENT
VISUAL MERCHANDISING
ONSITE INSTALLATION SUPERVISION
“I LOVE my store! ZenGenius did an amazing job and provided exceptional creative direction. They went the extra mile to make sure everything was absolutely perfect. Anything I asked for, ZenGenius made it happen. I highly recommend them for the creation of any new store!”
