Global beauty brand wows with live streaming annual conference and product launch.
As the date for their annual convention neared, the Avon leadership team knew radical changes were ahead. Keeping their community safe became a top priority as we face the reality of gathering during a global pandemic. Continuing a long-time partnership, Avon and ZenGenius quickly shifted gears, switching to a flexible virtual format for 2020.
Previously hosted in a new city each year, more than 6,000 representatives would gather for a multi-day event where they explored thousands of strategically-styled square feet with themed vignettes highlighting the seasons’ newest products. To maintain the visual excitement and engagement of an in-person event, ZenGenius collaborated with the Avon team and Columbus-based production studio Mills James, to develop and execute a full scale live streaming event.
With only 45 days until their event launch ZenGenius quickly developed set design concepts and visual presentation strategies. Upon approval, furnishings to adorn the set were sourced, merchandising displays gathered, lifestyle and product graphics were printed, and a collection of holiday decor was curated to perfection.
Interactive, engaging & fun.
Lights. Camera. Action. With the set styled, the ZenGenius team was on standby to seamlessly execute segment transitions, restage and restyle. Shifting to a live-streaming format, more than 10,000 Avon Visionaries from around the country tuned in for the three-day event.
“We are honored to continue our partnership with Avon and to have the opportunity to collaborate on this and future virtual events. As event design experts, we understand the importance of connecting with consumers across all platforms. Whether you’re launching a new product, gathering executives, educating your customers and colleagues, or just rallying your staff for team building, it can be done in a way that is fun, engaging and aligns with your brand,” says Jill Shindler, Event Design Manager of ZenGenius, Inc.
Whether recorded or streamed live, events are still bringing like-minded people together for a shared experience. Going virtual is a part of our new reality. Ready to get planning? Let the ZenGenius Event Design & Decor team help you make your next virtual event a memorable one for your staff, clients and attendees.
A new reality.
Virtual events are part of our new reality. Stay connected with your audience by hosting engaging streaming events that wow and impress with elevated visuals from start to finish. Work with the ZenGenius team to tackle every phase of planning.
CREATIVE DIRECTION
You know you want to host a virtual event, but aren’t sure where to start. Talk to us about your goals, inspiration, budget and timelines and we’ll develop a creative concept that covers all the bases. Establishing the visual mood, theme, and identifying production partners are just a few of our specialties.
STRATEGIC SOURCING
Once the creative concept is nailed down, our team goes to work to find everything you need to execute a seamless virtual event. From props and displays, to graphics and technology, our team utilizes our extensive resources and network of partners to secure those one-of-a-kind items that make a lasting impact.
EXPERT EXECUTION
Not unlike live theater, virtual events breath life into your brand through storytelling. Like theatre we load-in and stage all elements of the event, support the run of show, execute scene changes, and strike the set when it’s over. Our professionally trained event designers and visual merchandisers have you covered.
Down to every last detail.
Work with us in whatever way fits you best. If you don’t require full virtual event design and coordination, explore our selection of a la carte services to meet your planning needs.
SET DESIGN BRAINSTORMING
VIRTUAL VISUAL CONSULTATIONS
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PROP, DECOR & DISPLAY SOURCING
OR CUSTOM FABRICATION
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ON-SITE SET STYLING
DAY-OF PRODUCTION SUPPORT
Host your own.
Stop your audience from zoning out on Zoom calls. Engage and excite them with fun and interactive virtual events worth tuning in for. Whether you’re hosting an annual conference, educational seminar, launching a product or live-streaming the ribbon cutting of a new facility, the ZenGenius Event Design & Decor team is here to create and bring life to your vision - VIRTUALLY.
As a creative agency rooted in the principles and practice of visual merchandising, we’ve created award-winning events in Columbus and Central Ohio for more than 20 years. Providing solutions for brand activation through event design and decor, we bring life to consumer experiences across all platforms.
“If you’re looking to ease the stress of executing an event, ZenGenius is the group to call. Full of endless optimism and positivity, they tackle each challenge we send their way. All the pieces come together seamlessly, covering every detail - sourcing and executing what seems impossible at times.”
MICHAEL G. SENGSTACK, DIRECTOR OF EVENTS & RECOGNITION | AVON
